Why You Should Choose Chicken for Your Menu
The popular protein continues to find favour with a legion of customers whether they’re dining at QSR locations or in upscale restaurants. Apart from its healthy connotations, chicken remains a popular option because of its versatility: it’s suitable on the lunch menu or all dressed up for dinner. And in these days of expanded offerings, chicken remains one of the menu mainstays, not just because it’s healthy, which it is, but also because it lends itself to various applications. Whether as the main ingredient in soups, salads or sandwiches, or starring in the main role, chicken has universal appeal.
In This Issue:
If You Make It, They Will Come
Three operators divulge their chicken merchandising secrets
Fare Is Fowl
Profiling three operators achieving success with their menus
Poultry Craze
innovative takes on the timeless entrée
Rrecipes
Try this favoured protein on a bun, in a wonton wrapper or on its own