French’s Signals Commitment to Ingredients and Community

TORONTO — The French’s Food Company has announced a series of ingredient changes and an emphasis on social responsibility.

After spending 2015 refining its product recipes, the company announced that 90-per-cent of its products are free from artificial flavours, colourants, dyes or high-fructose corn syrup. With a greater emphasis on local sourcing, the company has also forged partnerships with farmers in Ontario to produce tomatoes for its French’s Ketchup.

“This promise is not a one-off. It’s a reflection of how we run our business every day,” said Elliott Penner, president of The French’s Food Company. “Delivering on this promise has been a challenge. In an era when so many companies are forced to cut costs by cutting corners, our model is to ask, ‘What can we do better?’ These are the decisions that make our company different. We’re not perfect, but taking this path forward is an achievement that makes us all very proud at French’s. Great taste, real, local ingredients and true commitment to our communities, that’s what this is all about.”

French’s has strengthened its partnership with Food Banks Canada to provide more than one million meals to the needy. Through its ‘1 Bottle = 1 Meal” campaign, French’s will donate one meal for every bottle of ketchup sold.
Also beginning this month, a Promise Seal will appear on French’s products, promoting “great taste, real, local ingredients and true commitment to our communities,” followed by a campaign promoting the values in 2016.

Meanwhile, French’s has premiered new products that include simple, local ingredients: French’s Buffalo Ketchup and Garlic Ketchup, made with 100-per-cent Canadian tomatoes; as well as French’s Super Yellow Mustard, made with 100-per-cent Canadian mustard seeds and extra turmeric spice.