TORONTO — In honour of Canada 150, Interbrand released The Interbrand 150: Iconic Canadian Brands Report to showcase the influence and impact of Canadian brands.
The 150 brands featured in the report were selected based on Interbrand’s brand strength methodology, with a focus on the key dimensions of clarity, authenticity and engagement. Each of the selected brands have been founded, established or have a unique story in Canada, the majority of which fit into the categories of innovators and entrepreneurs, nation builders and experience shapers.
Recognized brands include:
• Agropur
• BeaverTails
• Dare Foods
• Inniskillin
• La Belle Province
• Labatt
• Laura Secord
• Maple Leaf Foods
• McCain Foods
• Purdys Chocolatier
• Saputo
• St-Hubert
• Swiss Chalet
• Tim Hortons
• Van Houtte
• White Spot
“We are very proud to have been included in the Interbrand 150 report,” says Pino Di Ioia, CEO, BeaverTails. ““To be identified as a brand that touches Canadians’ lives and is part of the fabric of the Canadian identity is a very satisfying experience.”
The complete report is available at interbrand.com/ca.
