TORONTO — McDonald’s Canada will be the first company in Canada to serve Canadian beef from certified-sustainable farms and ranches, beginning with its Angus line-up.
McDonald’s three-million daily guests will soon be able to enjoy Angus beef sourced from farms and ranches certified sustainable according to world-class standards set by the Canadian Roundtable for Sustainable Beef (CRSB). More specifically, over the next 12 months, more than 20-million Angus burgers will be sourced according to the CRSB standards.
People will also soon see a new Canadian Roundtable for Sustainable Beef (CRSB) certification logo alongside McDonald’s Mighty Angus line-up on the menu.
The chain has positioned itself to meet the requirements of the CRSB’s Certified Sustainable Framework. The CRSB Sustainable Beef Production and Processing Standards include more than 60 indicators across five principles for beef sustainability and are upheld by-on-site certification audits.
A few of the indicators a farmer or rancher must achieve include:
- Grasslands and grazing are managed in a way that maintains or improves soil health and protects watershed areas
- Outcomes related to feed/water, animal care, shelter, herd health and handling procedures are met as per requirements outlined in Canada’s Code of Practice for the Care and Handling of Beef Cattle
“This is a big step in our beef journey — not just for McDonald’s Canada and the Canadian beef industry, but around the world,” says John E. Betts, president and CEO, McDonald’s Canada. “Without the support from the industry and the incredible work Canadian ranchers do every day, beef sustainability in Canada would not be possible. This partnership, combined with McDonald’s scale, is creating change and encouraging responsible beef production for years to come that will benefit all Canadians.”