Papa John’s Launches Facebook Instant Ordering

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LOUISVILLE, Ky. — Papa John’s national Facebook page now allows customers to order pizza directly through the social media platform with a newly launched Start Order feature.

Customers can access Papa John’s Facebook Instant Experience through several entry points, so they can order pizza without ever having to leave Facebook — both through the company’s Facebook page as well as the Timeline’s Order Food option, indicated by a hamburger icon. Facebook may soon consider changing that symbol to a slice of pizza.

“We love that Facebook is giving their 2-billion active monthly users access to real-world experiences like food ordering and are proud to be the first national pizza brand on board,” says said Brandon Rhoten, global CMO of Papa John’s.

“Our goal is to meet Papa John’s customers wherever they are,” says Mike Nettles, chief information and digital officer at Papa John’s. “This is core to our strategy for simple, easy ordering for our guests.”

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