PHILADELPHIA – SCA, the maker of the Tork brand of away-from-home paper products announced a new program in support of its sponsorship of Share Our Strength’s No Kid Hungry campaign to end childhood hunger in America.
Tork, which makes the Xpressnap line of napkins and dispensers, the leading napkin dispensing system for the Foodservice Industry, will donate $1 to the No Kid Hungry campaign for each Xpressnap Signature Tabletop dispenser sold starting in September to kick off Share Our Strength’s Dine Out For No Kid Hungry fundraising program.
SCA is a strong supporter of the No Kid Hungry campaign and has donated $150,000 to date to help make sure every child in America gets the food they need. To celebrate its sponsorship, Tork will offer this promotion through the end of 2012. Additionally, Tork will supply custom AD-a-Glance advertisements for Xpressnap dispenser systems to restaurants to help promote the cause. The AD-a-Glance inserts highlight the issue of childhood hunger in America and include a QR code to encourage consumers to donate right from their table. In America, 1 in 5 children – more than 16 million – struggle with hunger. The problem of childhood hunger is not due to a lack of food; rather, the problem is getting the food to where the hungry mouths are – in schools, struggling neighborhoods, parks and community centers, among other places.
“SCA’s Tork brand is behind the No Kid Hungry campaign because we believe in its goal and its strategy for accomplishing that goal,” said Suzanne Cohen, Foodservice Marketing Director for SCA Professional Hygiene. “Many of our customers in the restaurant industry also support No Kid Hungry and have raised millions of dollars to get food where it is needed most. We are proud to be a part of this ambitious yet realistic program to connect America’s kids to the healthy food they need, every day.”
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