Second Cup Expands Its Leadership Team

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MISSISSAUGA, Ont. — Alix Box, CEO of Second Cup, has announced that the company is adding new talent to its leadership team as part of its transformation in restoring the company and its profitability.

Chris Sonnen has rejoined Second Cup as VP, Operations and Coffee Experience. Sonnen has a 10-year history with the company in operations, coffee buying, development and training and has experience with prominent Canadian restaurant and hospitality groups.

Vanda Provato joins Second Cup as VP, Marketing, with goals to help revitalize the Second Cup brand. Provato previously served as VP, Marketing at Indigo Books & Music. She has extensive executive leadership experience in marketing, communications and customer insights with premium brands in the retail and technology sectors.

“I am thrilled to welcome both Chris and Vanda as vital members of the leadership team at Second Cup,” said Alix Box, CEO. “They each bring unique talents to complement our team, and I look forward to working with them to build a strong and profitable future for Second Cup.”

Founded in 1975, Second Cup is a Mississauga, Ont.-based specialty coffee retailer operating more than 350 stores across the country.

 

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