SEATTLE — Starbucks Corp. introduced its Blonde Roast this week in response to an overwhelming demand for a lighter roast coffee.
“This is a significant opportunity for Starbucks to gain a greater share of the brewed coffee market — both in our stores and down the coffee aisle,” said Cliff Burrows, president of the Americas for Starbucks.According to New York-based consumer research firm Nielsen, more than 40 per cent of U.S. coffee drinkers prefer a lighter roast coffee. Plus, 70 per cent of total premium coffee sales in grocery stores are of light and medium roast coffee.
Starbucks Blonde Roast hits shelves in January.
