OAKVILLE, Ont. — Tim Hortons’ Alberta Rose doughnut has helped raise more than $360,000 to support victims of the severe flood that ravaged Southern Alberta last month.
“We are truly humbled by this remarkable display of community spirit. We simply could not have achieved this level of support without our incredible guests,” said Doug Anthony, VP, Western Canada, Tim Hortons.
“We are also immensely proud of the efforts of our restaurant owners, who supported each other and their communities through this difficult time, re-opening restaurants as quickly as possible with a renewed focus not only on serving guests but on helping to recover, restore and rebuild Southern Alberta, including donating thousands of cups of coffee to volunteer recovery workers.”
The Alberta Rose doughnut was available for sale from June 28 to July 5 for $1, with all sales benefiting Canadian Red Cross flood relief efforts. Canadians could also support the Canadian Red Cross by texting “FLOOD” to 45678 to donate $5. According to Tim Hortons, the final tally for the Canadian Red Cross Alberta Floods Fund exceeds $460,000.
