Tim’s New Muffin

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OAKVILLE, Ont. — As the popularity of the hot breakfast sandwich continues to grow, Tim Hortons’ execs are further capitalizing on the trend, introducing an English muffin-based breakfast sandwich to its regular menu. Tim’s already offers customers the chance to have a warm breakfast sandwich on a homestyle biscuit or a bagel.

“We hope to make a lot of customers happy,” said Bill Moir, chief brand and marketing officer of the chain. “The English muffin breakfast sandwich is another choice for customers to pair with their favourite Tim Hortons coffee and continues our commitment to provide customers with a wide variety of breakfast selections.”

According to the NPD Group, Tim Hortons was already selling more hot breakfast sandwiches in the country than all other quick-service restaurants combined before today’s introduction of the English muffin to the menu.

To mark the occasion, participating restaurants are selling all its hot breakfast sandwiches for a limited-time introductory price of $1.99.

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