Forbes Names Most Influential CMOs


NEW YORK CITY — New York’s Forbes magazine has named the 50 most influential marketers in the world in its Third Annual Forbes/Appinions CMO Influence Study and many hotel and foodservice executives made the list.

Marriott International CMO Stephanie Linnartz and Best Western SVP of Marketing and Sales, Dorothy Dowling garnered the 16th and 27th spots on the list, respectively. “It is a significant honour to be named to a group of such accomplished marketers and thought leaders from brands that I respect,” said Dowling. “We have been able to achieve much at Best Western because of our commitment to listening to, and learning from, our customers, partners and colleagues.”

On the foodservice side, Tony Pace, Doctor’s Associates (Subway) held the 25th spot, followed by Keith Weed, Unilever (26); Dana Anderson, Mondelez (29); Mike Wege, Hershey Company (39); Deanie Elsner, Kraft Foods Group (43); Roy Benin, Mars Chocolate North America (44); Ann Mukherjee, Frito-Lay North America (45); and Andy England, MillerCoors (49).

“We’ve seen an ascent of the CMO over the past few years, as the technology and practice of marketing has changed and grown in stature in the business world. This year’s report shows that CMOs that cultivate a platform and leverage their brands can gain a powerful platform to distribute their messages to the marketplace,” said Larry Levy, CEO of the New York City-based marketing influence platform, Appinions.

The study, which is based on the top 500 companies from the Forbes Global 2,000 Largest Companies list, ranked the overall influence of chief marketing officers by extracting opinions, quotes and other reactions from articles, blogs and social-media sources. Rounding out the top five were Phil Schiller, Apple; David Lauren, Ralph Lauren; Tim Mahoney, General Motors; Jim Farley, Ford; and John Frascotti, Hasbro.

To view the complete list, visit

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