TORONTO — McDonald’s restaurants across the country will celebrate McHappy Day tomorrow in support of Ronald McDonald Houses and other local children’s charities.
Athletes, media personalities, local dignitaries and celebrities will partner with McDonald’s restaurant teams and franchisees to raise donations — $1 from every Big Mac sandwich, Happy Meal and hot McCafé beverage sold will go towards these charities. This year, customers will also be able to support families through a $1 McHappy Day donation button that will appear on all self-order kiosks in restaurants.
“McHappy Day is a long-standing Canadian tradition and is at the heart of who we are and what we do at McDonald’s Canada,” says John Betts, president and CEO of McDonald’s Canada. “By supporting families and children in need, we remain committed to being a good neighbour in thousands of local communities across the country.”
The one-day fundraising event supports local children’s charities, as well as the 13 Family Rooms and 14 Ronald McDonald Houses across Canada that together provide comfort and care to more than 20,000 families each year as their children are treated at a nearby hospital.
“Research shows that sick children heal faster when their families are beside them and this wouldn’t be possible without the support of McDonald’s and their guests,” says Cathy Loblaw, president and CEO, Ronald McDonald House Charities Canada.
Established in 1977 in Canada by George Cohon, founder of McDonald’s Canada and Ronald McDonald House Charities Canada, McHappy Day has since become an international fundraising event, raising nearly $51 million for Ronald McDonald Houses and local Canadian children’s charities.