OAKVILLE, Ont. — Tim Hortons’ Camp Day will be held on June 1. Each year, the QSR giant donates 100-per-cent of its coffee sales from Camp Day to the Tim Horton Children’s Foundation (THCF) which sends tens of thousands of children to camp.
“Camp Day is the Tim Horton Children’s Foundation’s largest annual fundraising initiative and this year we’re celebrating its 25th anniversary,” says David Clanachan, president and COO, Tim Hortons Canada and Chair, THCF. “Through the generous support of our guests and restaurant owners, hundreds of thousands of kids from communities across North America have been given the experience of a lifetime and the opportunity to develop skills that will help them become more responsible, caring and motivated individuals.”
To celebrate the milestone anniversary, Tim Hortons launched a new cup design which will be available in orange, green, blue and purple. The cups will also showcase speech bubbles demonstrating the impact this day has on kids’ lives.
Bracelets will also be available at participating locations for $2, with proceeds going to Camp Day.
Last year’s Camp Day raised $12.4 million in North America and sent 18,000 children from low-income families to the seven THCF camps. To date, Tim Hortons Camp Day has raised over $150 million and has allowed more than 237,000 children to attend its camps at no cost to their families.