TORONTO — Heineken has created a revolutionary new keg which retains the freshness of its draught beer so it tastes as it would on the day it leaves the Amsterdam brewery. The company calls this technology BrewLock.
“Canadians can experience Heineken just like in Amsterdam, without having to go to Amsterdam,” says Laurens Raven, global draught master at Heineken. “This is a new chapter in a long history of innovations driven by Heineken and it will set the bar for how draught beer should taste. BrewLock provides a brewery fresh taste, the way the brewmaster intended it to be.”
The BrewLock is a 100-per-cent recyclable 20-litre double-walled keg, designed to keep beer fresh for as long as possible by locking out all oxygen, carbon dioxide and mixed gases. The original level of carbonation is maintained by utilizing a customized air compressor that exerts pressure between the outer shell and the bladder of the keg so that the keg’s contents are cushioned and remain untouched by external objects. The storage process has also been optimized thanks to the keg’s significantly lighter frame and stackable shape.
“Another benefit to clients serving Heineken BrewLock is the kegs deliver nearly 100-per-cent yield, so every last drop of profit is squeezed out of the keg,” says Kaetlyn Graham, Marketing manager at Heineken Canada. “Once emptied, they are completely recyclable and reduce the carbon footprint of the supply chain process.”
