MONTREAL — Stella Artois has announced the global launch of its multi-sensorial culinary journey — Le Savoir.
The brand is launching these special dining experiences — which are set to debut in Montreal in early August — in collaboration with sensory experts, Bompas and Parr and Cirque du Soleil’s 45 Degrees.
Le Savoir uses time as a metaphor and Stella Artois as the muse to transport guests to a forgotten garden in the heart of the city. Montreal’s Usine C will play host to the event from August 4 to 11 before the event travels to New York City and Buenos Aries.
“After the success of Stella Artois Sensorium in Toronto last summer, we are delighted to continue sharing unique experiences with Canadians that are inspired by the intricate flavour notes of Stella Artois,” says Maria Guest, brand director, Stella Artois. “Through this one-of-a-kind program, we hope to elevate the hosting experience to another level with new tastes and perspective, as well as inspire consumers across the globe to leave their mark through their own hosting occasions.”
Guests in Montreal, New York City and Buenos Aires will be transported through the seasons for a multi-sensorial, multi-course dining experience featuring food and beer pairings inspired by the spectrum of flavours in a Stella Artois.