OAKVILLE, Ont. — Today marks the return of Tim Hortons’ annual Smile Cookie campaign, running until Sept. 18 in participating restaurants across Canada in support of 460 local charities, hospitals and community programs.
During this year’s campaign, guests can purchase a freshly baked chocolate chunk Smile Cookie for $1 plus tax, with the full $1 being donated to local charities such as the Stollery Children’s Hospital Foundation in Edmonton and The Children’s Breakfast Clubs in Toronto.
New this year, Tim Hortons has introduced an alternative way to take part in the Smile Cookie campaign. Guests can now show support with the purchase of a Smile Cookie car decal for $1 plus tax, with the full $1 going to local charities.
The Smile Cookie campaign began in 1996 as a way to help raise funds for the Hamilton Children’s Hospital in Ontario, and has grown to be a major fundraising event — last year, the campaign raised $6.3 million across Canada.