TORONTO — According to The Globe and Mail, Starbucks will begin displaying calorie counts on its menu boards for all of its beverages and food items sold in Canada as part of the company’s ongoing efforts to increase transparency with its customers.
Though Starbucks Canada has been sharing nutritional information of its menu items — including caffeine, saturated fat, trans fat, carbohydrates and sugar content — on its website for the past 10 years, and in its smartphone app since last October, the information was unavailable in its brick-and-mortar locations.
“We believe food-and-beverage transparency is important,” says Rossann Williams, president of Starbucks Canada. “Menu labelling provides our customers and employees with the information they need to help make informed decisions.”
Williams is confident the added transparency will not deter guests from ordering their usual drinks. Rather, it will help to satisfy customers’ growing desire to know more about what they are consuming.
The new menu boards will be up starting Sept. 29 for beverages and Nov. 2 for food items.