VICTORIA, B.C. — The B.C. Ale Trail, officially launched Oct. 14 at the B.C. Craft-Beer Awards, aims to familiarize both locals and tourists with British Columbia’s wide range of craft beers — and the communities that brew and serve them. Those who follow the trail will enjoy a beer-centric adventure, which involves visiting local craft breweries, tasting local fare and discovering some of the province’s best attractions.
“British Columbia’s tourism sector is thriving, with international visitors up 12.5 per cent so far this year, and those visitors are sampling some of the world’s best beer made right here in B.C.,” says Shirley Bond, minister of Jobs, Tourism and Skills Training in B.C. “The tourism and craft-beer sectors create jobs and economic growth throughout our province and the B.C. Ale Trail is a natural pairing of these two industries. From Vancouver Island to the Kootenays, visitors to our province are enjoying quality craft beers while taking in our world-class tourism attractions.”
There are seven different Ale Trails across B.C., including Victoria, Nanaimo and the Comox Valley, the Sunshine Coast, Port Moody, Whistler, the Kootenay Rockies, East and the Kootenay Rockies, West.
“The B.C. Craft Brewers Guild views the B.C. Ale Trail and our partnership with Destination B.C. and the participating tourism organizations as a game-changer for our breweries and our province,” says Ken Beattie, executive director, B.C. Craft Brewers Guild. “We know we have a world-class brewing community to showcase and the B.C. Ale trail, our partner breweries and the communities involved will deliver an inspirational experience to our visitors.”
More information on the B.C. Ale Trail is available here.
