2019 Pinnacle Awards | Company of the Year – Copper Branch | Video


Rio Infantino was a veteran of the fast-food world when it all caught up with him. The routine, the travel and the easy access
to abundant meals had left the foodservice executive heavy and despondent, in body and soul. Then, when an investigation into the benefits of a plant-based diet showed him the possibilities of a wholesale lifestyle change, the Montreal-based entrepreneur discovered there weren’t any fast-casual restaurants around to satisfy his new dietary preferences — so, he built one.

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