ST. PAUL, Minn. — To address issues of speed, accuracy and clarity at the QSR drive-thru, 3M science has released the new digital network-ready 3M Drive-Thru Basestation G5. The new product features a smaller footprint, dual-lane capabilities in a single base and a built-in greeter.
According to the Toronto-based NPD Group, 50 to 70 per cent of fast-food sales occur at the drive-thru so more restaurants are considering a double or dual drive-thru to reduce lane length and wait times for customers. The 3M Drive-Thru Basestation G5 frees up premium wall space, works with both the 3M G5 and XT-1 headset systems and can easily be upgraded from a single- to a dual-lane system within minutes, right in the store.
The 3M Drive-Thru Basestation G5 features a built-in greeter, which can be used to promote key menu items with customers and the ability to create alerts and reminders to increase compliance and keep team members on task. The built-in greeter can record up to 16 messages — each up to 10 seconds in length — and messages can be scheduled by daypart and easily upload to the basestation.
“The upgrades and enhancements we’ve made with the 3M Drive-Thru Basestation G5 are in direct response to the QSR industry’s need to maximize speed and accuracy in the drive-thru,” says Barb LaRock, Business Development manager, 3M Commercial Solutions Division. “Drive-thrus are not only a huge source of revenue, but they are a point of interaction with the customer. With the upgraded system, we have created a positive experience on both ends of the line.”