EDMONTON — Apple’s iOS 10 mobile operating system — released in September 2016 — adds a new feature which allows users to insert animated stickers in instant-messaging conversations. This week, Booster Juice released its own sticker pack to allow customers to engage with its brand.
“We are continuing to position ourselves as innovators in the QSR sector and pride ourselves on a great in-store experience,” says Dale Wishewan, president and CEO of Booster Juice. “The whimsical and fun stickers give us a chance to connect with customers in another great way. We are also opening another 50 stores this year and hopefully these stickers will put smiles on people’s faces as much as our products do.”
The stickers were created by the company’s internal marketing department in partnership with Canadian artist Raoul Bhatt — the art director behind the Booster Juice Game Studio at the Toronto Pearson Airport.
“I loved working with the awesome people within Booster Juice to illustrate these fun animations,” says Bhatt. “Booster Juice’s vision for customer engagement is some of the best I’ve seen in the world. To know so many amazing people in Canada will be using these cartoons to communicate is such an incredible feeling.”
Booster Juice’s sticker pack is available for download from the App Store for free and includes 22 animated stickers.