TORONTO — McDonald’s has announced plans to offer home delivery in Canada.
The company recently released details of its global-growth plan, including its strategy for retaining and attracting customers. While details of the delivery service are vague, the report states the company is “uniquely positioned to become the global leader in delivery,” due to its global footprint.
McDonald’s already offers home delivery in China, South Korea and Singapore and the report seems to suggest that the service will roll out next in the company’s top five markets, where 75 percent of the population lives within five kilometres of a McDonald’s restaurant. “No other food company in the world has this reach and ability to be this convenient to so many customers through delivery,”says the report.
“Currently, McDonald’s is experimenting with different delivery models, including partnering with third parties for ordering and fulfillment throughout the world.”
A mobile order-and-pay service is also on the horizon, which will allow customers to bypass the front counter altogether and pick up their meals upon arrival. In an effort to modernize the drive-thru service, customers ordering through the mobile app will also be able to bypass the drive-thru window and proceed directly to curbside delivery.The mobile order and pay featureis set to launch in 20,000 restaurants by the end of the year.
This year, 650 restaurants across the system will also undergo the company’s “Experience-of-the-Future” makeovers, which involve kiosks, order customization, digital menu boards and table service. A system-wide overhaul is expected to be completed by 2020.
