VANCOUVER — 7-Eleven Canada has added Beyond Meat Pizza — made with 100-per-cent plant-based Italian Sausage Crumbles — to its existing Hot-to-Go menu. The Beyond Sausage and Roasted Veggie Pizza is now available in select urban Toronto 7-Eleven locations.
Canadians are shifting their food habits and attitudes towards more sustainable and humanitarian products. By offering a new plant-based protein such as Beyond Meat, 7-Eleven Canada hopes to satisfy pizza cravings with a plant-based protein alternative.
“By expanding the fresh-food assortment offered to our customers, we hope to provide options for every preference,” says Doug Rosencrans, vice-president and general manager of 7-Eleven Canada. “Beyond Meat has created excitement around plant-based protein alternatives and with the introduction of the Beyond Sausage and Roasted Veggie Pizza, we’re providing our customers with what they want.”
The hand-panned, Beyond Sausage and Roasted Veggie Pizza is made with Beyond Meat Italian Sausage Crumbles, fire-roasted vegetables and Canadian cheese. They’re available hot from the oven 24/7, or to take home to bake. Delivery is available from select stores through Foodora or Uber Eats.
“This partnership marks our entrance into the c-store category and an exciting opportunity to partner with one of the largest global brands,” says Chuck Muth, Chief Growth Officer at Beyond Meat. “Accessibility is a top priority for us and 7-Eleven Canada locations — from urban to rural — are a prominent fixture in all communities.”