A Fresh Approach to Online Marketing

Sponsored by Del Monte Fresh Produce


Del Monte Fresh Produce aims to keep its social-media channels engaging and full of healthy inspiration for its online community. Whether providing consumers with fresh tips on how to best to pair and prepare their fruit-and-vegetable products or to engage followers with fun competitions and tasty recipes, the social-media team at Del Monte Fresh Produce is always ready to partake in plant-forward conversation.

“Our Del Monte Fresh Produce social media presence is something we’re very proud of, as our social channels are a great way for us to inspire healthy lifestyles,” Christou explains. “Not only do they create a fun space for consumers to engage with the Del Monte® brand through our creative plant-forward recipes, but we also run frequent giveaways and promotions and invite our consumers to share their recipes with us.  We look forward to continuing to engage consumers around our wholesome and convenient products.”

Del Monte Fresh Produce’s annual Halloween costume campaign is just around the corner. In previous years, the competition provided lots of online entertainment as contestants shared silly photos of themselves with the hashtag #idratherbeabanana. This campaign centres around providing Del Monte Fresh Produce bananas as an alternative to sugar-heavy Halloween treats. Christou says this year’s campaign will as exciting as ever, with a few new elements to be included.

“While we can’t reveal the details just yet, we can say that it will be back and better than ever,” he promises.

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