A&W Cruises for a Cure


VANCOUVER — A&W Food Services of Canada Inc. recently announced its second annual ‘Cruisin’s for a Cause’ fundraiser, held Aug. 26, nearly doubled last year’s total and raised more than $700,000 for the Multiple Sclerosis Society of Canada.

“A&W would like to thank all its customers, staff, classic car owners, car clubs and other supporters for helping to make the second annual event such a huge success,” said Paul Hollands, president and CEO of the QSR chain. “I am very proud of both the A&W and Multiple Sclerosis Society teams’s passion and commitment to this important cause and hope our partnership can help to make a difference in the lives of the 55,000 to 75,000 Canadians and their families living with MS.”

Staff from more than 700 A&W restaurants across Canada raised funds through the sale of classic car cut-outs, donation boxes and donations of $1 from every Teen Burger sold on Aug. 26. The charitable initiative also raised funds and awareness for MS through a variety of events, including classic car gatherings, retro music, car-hop service and car-hop relay races.

Last year, $400,000 was raised for MS at the inaugural national campaign. Awareness reached new heights this year as #cruisinforacause became a top trending topic on Twitter in Canada on the day and Facebook also saw more than 11,000 people RSVP to one of more than 700 Cruisin’s events across the country.


This site uses Akismet to reduce spam. Learn how your comment data is processed.