“A&W would like to thank all its customers, staff, classic car owners, car clubs and other supporters for helping to make the second annual event such a huge success,” said Paul Hollands, president and CEO of the QSR chain. “I am very proud of both the A&W and Multiple Sclerosis Society teams’s passion and commitment to this important cause and hope our partnership can help to make a difference in the lives of the 55,000 to 75,000 Canadians and their families living with MS.”
Staff from more than 700 A&W restaurants across Canada raised funds through the sale of classic car cut-outs, donation boxes and donations of $1 from every Teen Burger sold on Aug. 26. The charitable initiative also raised funds and awareness for MS through a variety of events, including classic car gatherings, retro music, car-hop service and car-hop relay races.
Last year, $400,000 was raised for MS at the inaugural national campaign. Awareness reached new heights this year as #cruisinforacause became a top trending topic on Twitter in Canada on the day and Facebook also saw more than 11,000 people RSVP to one of more than 700 Cruisin’s events across the country.