VANCOUVER — A&W Food Services of Canada Inc. raised more than $1 million in support of the Multiple Sclerosis Society of Canada during its third-annual Cruisin’s for a Cause Day held last week on August 25.
“The ongoing enthusiasm and commitment to this very important cause has been outstanding,” said Paul Hollands, president and CEO, A&W Food Services Canada in a statement.“I would like to thank and congratulate all of our customers, staff, car clubs and other supporters across Canada who helped us achieve this significant goal.”
More than 730 A&W restaurants across Canada participated in the initiative through the sale of cut-outs, customer contributions and donations of $1 from every Teen Burger sold on August 25. A number of events were also held to bring awareness to Multiple Sclerosis, including classic car gatherings, retro music, car hop service and car hop relay races, hula hoop contests and Great A&W Root Bear visits.
Supporters can still text “MS” to 45678 until September 30 to make a $5 donation to the Cruisin’s for a Cause campaign.
