TORONTO – With hundreds of Toronto restaurants and bars reduced to takeout and delivery due to the COVID-19 pandemic, a Toronto media company is offering restaurant operators access to free advertising on its network of 1,700 digital screens.
MaxTV Media, a provider of condo-based digital notice boards, is giving restaurants and bars in Ontario free advertising to target local residents with special offers and incentives to mitigate business losses during this difficult time.
“COVID-19 is an unexpected, worst-case scenario for Ontario businesses,” says Erik Kehat, CEO of MaxTV Media. “Many restaurants may have been struggling before the crisis, but now they are being forced to lay off staff and close their doors for everything but delivery and pickup to be responsible business owners. Spending on new marketing campaigns is simply not an option for these businesses right now. We wanted to step up and help them reach local customers in a new way to keep sales coming in.”