MISSISSAUGA, Ont. — Aegis Brands has announced an agreement to acquire Ottawa-based coffee company Bridgehead Coffee for $9.5 million.
This marks the first acquisition for Aegis Brands since its new operating structure and strategy was announced in November. Formerly The Second Cup Ltd., Aegis brands owns Canadian coffee retailer, Second Cup Coffee Co.
“We created Aegis with the vision of building a portfolio of amazing brands that can grow and flourish with access to our resources and expertise,” says Steven Pelton, CEO of Aegis Brands. “Bridgehead is the quintessential ‘amazing brand’ — a company with a deep sense of purpose, strong roots in its community and an incredible potential for growth. We’re so excited to work with the team at Bridgehead to help fuel that growth in the months and years to come.”
Bridgehead Coffee has 19 locations in Ottawa and is known for its from-scratch, locally sourced food and its work with small-scale farmers to source its coffee.
“We’ve long had a goal of being the biggest little coffee company,” explains Tracey Clark, former president and CEO of Bridgehead. “Joining Aegis gives us access to the resources to expand our footprint without needing to change who we are or what we do best: advocating for small-scale farmers; offering coffee that is well-sourced, well-roasted and well-served; creating a sense of belonging for our customers and employees; and fostering community connections.”
Kate Burnett, Bridgehead’s COO, will assume executive leadership of the company, while Clark will be transitioned to a new role as Chief Culture Officer. All Bridgehead Coffee locations will continue to operate under the same name following the acquisition. The transaction is expected to close by the end of December.