AlayaCare and Freshii Partner to Support Senior Citizens


TORONTO — AlayaCare and Freshii have joined forces to provide some of the essential supplies seniors need at home, delivering fresh-food options to seniors living in the GTA. 

Seniors in need will be identified via the AlayaCare platform, which is widely used by home and community care clients in Ontario, while Freshii will provide healthy prepared meals to home- and community-care agencies for delivery. 

“The whole Freshii team is delighted to support the partnership with AlayaCare, serving seniors in need. Our mission is to bring healthy food to citizens of the world,” says Oliver Rodbard, senior vice-president, Freshii. “I can’t think of another time when this has been more important and the team and I feel privileged to provide Freshii meals to those most in need.”

AlayaCare CEO Adrian Schauer, through the Madiro Fund, along with Daniel Klass of Klass Capital, Dennis Kavelman through the Kavelman Fonn Foundation and Jordan Banks, through the Moses and Temara Tobe Foundation, have collectively pledged $100,000 to support the initiative.

The group will also donate funds to Toronto not-for-profit community-support service agencies, SPRINT Senior Care and Bellwoods Centres for Community Living, to ensure their COVID-19 Community Response Teams have the resources needed.

“Community-support services are critical to seniors in need and organizations like SPRINT Senior Care and Bellwoods Centres for Community Living continue to selflessly deliver care to an increasingly isolated and vulnerable population,” says Adrian Schauer, CEO of AlayaCare. “In an extraordinary time, we’re proud to bring together partners and supporters, like Freshii, to help improve the experience for those aging and sheltering in place.”

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