Alberta Brewpubs Band Together to Support First Responders


CALGARY — Bearhill’s group of Alberta-based brewpubs are teaming up to give back to first responders.
Last Best Brewing & Distilling, Campio Brewing Co., Banff Ave Brewing Co. and Jasper Brewing Co. have collaborated to release a new beer to honour and support Alberta’s first responders.

The beer is named First Call, a blood-orange IPA featuring notes of tangerine, grapefruit and lime.
“Our first responders have been silent heroes throughout these challenging times,” says Adam Snelling, Operations manager for Bearhill. “We want to do what we can to demonstrate our support and honour their invaluable impact in our communities.”

Funds from every sale of First Call will be donated to support systems that directly serve Alberta’s first responders, including $2.50 from each four-pack going to Legacy Place Society, an emotional-support service for first responders. Additionally, a portion of proceeds from draught sales at each brewpub will help a local charity in each community.

This site uses Akismet to reduce spam. Learn how your comment data is processed.