MISSISSAUGA, Ont. — Alix Box, CEO of The Second Cup Ltd., has left the company and stepped down as a director. Garry MacDonald has been appointed interim CEO.
“When I joined Second Cup I committed to a complete ground-up reorganization including reducing expenses and overhead because I felt strongly that if we could fix the foundation, we could move forward to transform what I believe is an iconic Canadian brand,” says Box, who was appointed CEO of Second Cup in 2014. “Now, the time has come for me to move on to my next challenge and I wish all my colleagues at Second Cup the very best as that transformation continues.”
MacDonald joined the Second Cup Board of Directors earlier this year and has extensive experience in the franchised specialty food sector. Since 2002, he has served as CEO of Maccess Management International, which provides consulting services to international multi-brand franchise organizations, including Yogen Fruz, Pinkberry, Kahala Brands and CKE. From 1989 to 2002, he served as president of Country Style Donuts and Buns Master Bakeries.
“Second Cup today is a much better company than three years ago,” says Michael Bregman, chairman. “We thank Alix for her leadership and contributions over the past three years. At this time, we are focused on capitalizing on the considerable potential to build value at Second Cup. Garry MacDonald has identified areas for improvement and he has the background, knowledge and experience to lead the way. We are fortunate that Garry has agreed to forego his other responsibilities in order to join Second Cup today as interim CEO.”
