All-Day Breakfast at McDonald’s Improves Year-end Results


OAK BROOK, Ill. — The team at McDonald’s Corporation has released its fourth quarter and year-end results, citing the launch of all-day breakfast driving sales in the U.S.

“We took bold, urgent action in 2015 to reset the business and position McDonald’s to deliver sustained profitable growth,” says Steve Easterbrook, president and CEO of McDonald’s. “We ended the year with momentum, including positive comparable sales across all segments for both the quarter and the year — a testament to the swift changes we made and the early impact of our turnaround efforts. We enter 2016 committed to managing the business for the long term and aligned as a system around the critical imperative that we must run great restaurants each and every day for our valued customers.”

Global same-store sales increased five per cent during the quarter and 1.5 per cent for the year, with strong showings in the U.K., Australia, Canada, Russia and China. In the U.S., fourth quarter sales increased 5.7 per cent, benefiting from the October launch of All-Day Breakfast.

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