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TORONTO — On August 11, Dairy Queen Canada will celebrate its 14th annual Miracle Treat Day at participating DQ locations across Canada, with net proceeds from every Blizzard sold going to Children’s Miracle Network member hospitals.
“Year after year, we are inspired by the number of Dairy Queen fans who show up on Miracle Treat Day to enjoy a Blizzard in support of local children’s hospitals,” says Candida Ness, senior director of Marketing, Dairy Queen Canada. “Throughout our 32-year partnership, we’ve learned the perfect recipe for a successful Miracle Treat Day is our fans plus the unwavering dedication of our franchisees who support and fundraise for sick children and their families on Miracle Treat Day and throughout the year.”
Hundreds of volunteers, including Dairy Queen employees, franchisees, executives, media and celebrities, come together each year on Miracle Treat Day in support of the 14 Canadian Children’s Miracle Network member hospitals. The funds raised on this day, and throughout the year, help provide critical treatments, pediatric medical equipment and fund research.
“We are grateful for the dedication and hard work of Dairy Queen, its operators and team members,” says Adam Starkman, chief development officer, Children’s Miracle Network. “The energy, especially around Miracle Treat Day, the teams bring to raising money for their local children’s hospitals is a true demonstration of Dairy Queen’s commitment to giving back to communities.”
Since 1984, Dairy Queen has raised $115 million in support of sick and injured children across North America.
