ATLANTA — Arby’s Restaurant Group Inc. celebrated the launch of its new restaurant design and format at its unit opening in White House, Tenn. last week. The opening launched a multi-year commitment to remodelling.
“Our plan is to kick-start growth through the addition of these new restaurant formats,” said George Condos, president, CEO, Arby’s. “In addition to providing a better guest experience, the new restaurant formats will incorporate innovative operational elements to improve efficiencies with a revamped production line.”
The new look, called Inspire, features a contemporary design, a new colour palette, communal tables, contemporary lighting, wood finishes and a revamped production line for an improved guest experience.
The Atlanta-based chain will grow to include two additional Inspire restaurants within the next few months. Next year, the company will work to eventually build or remodel more than 200 Arby’s restaurants.