TORONTO — John Boynton is the new president and CEO of Arterra Wines Canada, effective Mar. 28, 2022. Boynton is replacing Jay Wright, who is retiring after 20 years leading Arterra.
Throughout his 35-year career, Boynton has worked in many industries and gained experience in building multi-channel consumer relationships through mobile, digital, data and e-commerce. Prior to his new role, Boynton was vice-chair and president of Digital at NordStar (parent company of Torstar) where led a growth-oriented, digital transformation of that business.
“Arterra has significant opportunities to grow from its current leading position in the wine category to become one of Canada’s great companies,” says Dave Perkins, Board Chair, “We are confident that John’s strong leadership will build on our current success and take our organization to the next level.”
“Arterra is a Canadian success story, putting Canada on the global wine map with strong brands like Jackson-Triggs and Inniskillin,” says Boynton. “I am excited to be joining the world-class team at Arterra, and I look forward to leading this business through the next chapter of its growth journey.”