VANCOUVER —A&W Food Services of Canada Inc.’s 11th-annual Burgers to Beat MScampaign, raised more than $2 million in support of those living with multiple sclerosis (MS) —a record for the campaign.
The campaign, hosted on August 22, saw more than 970 A&W locations donate $2 from every Teen Burger sold to the MS Society of Canada.
“The 11th-annual Burgers to Beat MShas been our most successful yet. Raising more than $2 million for the MS Society of Canada is a terrific accomplishment that all Canadians should be proud of,” says Susan Senecal, president and CEO, A&W Food Services of Canada Inc. “Each year, our operators and restaurant staff put their hearts into their local communities to show that together, we can make a difference in the lives of those affected by MS and the result this year is outstanding.”
Canada has one of the highest rates of MS in the world. On average, 11 Canadians are diagnosed with MS every day and women are three times more likely than men to be diagnosed with the chronic disease. The proceeds from Burgers to Beat MSDay will fund world-class MS research, programs and services, as well as advocacy efforts that aim to improve the quality of life for Canadians living with and affected by the disease.
In 11 years, A&W’sannual campaign has raised more than $15 million, making A&W the single largest annual corporate fundraiser for the MS Society of Canada. For the seventh consecutive year, a Grande Prairie, Alta. A&W restaurant is ranked as the top fundraising location across the entire country, raising more than $60,000 this year alone.
“The annual Burgers to Beat MS campaign has become one of our largest partner fundraising initiatives. We are continually amazed at the love and support shown by Canadians across the country, who come together as a community to create a world free of MS,” says Pamela Valentine, president and CEO, MS Society of Canada.