A&W Canada and the MS Society of Canada Kick Off 10th-Annual Burgers to Beat MS Campaign

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VANCOUVER — A&W Food Services of Canada Inc. and the MS Society of Canada are teaming up with soccer superstar Christine Sinclair for the 10th annual Burgers to Beat MS.

Until August 16, Canadians can help support the campaign by rounding up their bill at the A&W register, purchasing limited-edition stickers for $2, giving through in-restaurant donation mugs and visiting an A&W restaurant on Burgers to Beat MS Day on Aug. 16 — when $2 from every Teen Burger sold across Canada will go towards beating MS.

“My mom living with MS is something I’ve dealt with my entire life,” says Sinclair. “Through Burgers to Beat MS, I have an opportunity to make a real difference in the lives of Canadians who are living with MS. My ultimate goal is that other people won’t have to go through what my family has had to experience.”

Since 2009, Burgers to Beat MS has raised more than $11 million, making it the single-largest annual corporate fundraiser for the MS Society of Canada. A&W is aiming to raise more than $2 million through this year’s campaign.

“Burgers to Beat MS is a campaign that brings the extended A&W family together, working together for a cause that’s close to our hearts,” says Susan Senecal, president and CEO, A&W Food Services of Canada Inc. “The 10th anniversary of Burgers to Beat MS is a special milestone and we want to make the biggest impact possible.”

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