VANCOUVER — Effective Feb. 16, 2018, Susan Senecal will become president and CEO of A&W Food Services of Canada Inc. and A&W Revenue Royalties Income Fund. In taking on this new role, Senecal will become the company’s first fully bilingual CEO, as well as the first woman in the role.
Senecal will succeed Paul Hollands, who will retire as CEO in February after 37 years with A&W — 13 of which were spent as CEO. Hollands will continue as chairman of the board of A&W.
“It has been one of my life’s great honours to lead such a wonderful enterprise that has been on the forefront of positive change for our industry, and touches the lives of millions of Canadians every single week,” says Hollands. “Susan has been a large part of the growth and evolution of the company, and I am truly delighted that she will assume the strategic leadership of A&W into its next chapter.”
Senecal has been with A&W for 25 years and has been involved in or led almost all major areas of the business, including operations, development, real estate and marketing. She spearheaded the strategy to build on A&W’s leadership in food, bringing progressive, sustainable and ethical products and practices to A&W restaurants.