VANCOUVER — A&W Canada has teamed up with Christine Sinclair, two-time Olympic medalist and Canadian women’s national soccer-team captain, for the fourth-consecutive year to lead the 12th-annual Burgers to Beat MS Day on August 20. On this day, $2 from every Teen Burger sold across the country will be donated to the MS Society of Canada to help support those living with multiple sclerosis (MS).
With the safety of Canadians a top priority, A&W Canada has created the first-ever Take Out Burgers to Beat MS campaign, ensuring Canadians can make a valuable and safe contribution from anywhere. Leading up to August 20, Canadians can support the campaign by rounding up their bill with any purchase, by making an online donation at BurgersToBeatMS.ca, or by adding a donation when ordering through A&W’s mobile app. New this year, A&W will also match the value of the Burgers to Beat MS e-gift cards purchased now until August 20 as a corporate donation to the MS Society.
A&W Canada hopes to raise more than $1 million for the MS Society through this year’s campaign, bringing the campaign total to more than $16 million raised in support of the MS Society of Canada.
“One of the most inspiring things we’ve seen these last few months is a desire from Canadians to give back in their local communities, and our franchisees have been real leaders,” says Susan Senecal, president and CEO, A&W Food Services of Canada Inc. “Our franchisees and their restaurant teams are bringing momentum to this year’s Burgers to Beat MS campaign with their commitment to supporting their local communities — it was important to them that we went ahead with an exciting and accessible campaign to raise awareness and important funds for the MS Society.”