TORONTO — A&W Canada is the first major quick-service brand to pilot a new lidless, fully compostable coffee cup at participating restaurants across Toronto.
The Zero Cup requires no lid or straw, contains no plastic liner and is fully compostable and recyclable. The cup, a design innovation from U.K.-based ButterflyCup, is made entirely of paper, with a water-based coating that prevents leaks.
“Each year, A&W Canada serves millions of takeout drinks, so finding a more sustainable single-use cup solution is one way we can make a big difference,” says Susan Senecal, president & CEO of A&W Canada. “Our new Zero Cup is an exciting step in our journey to reach zero waste. Part of achieving that mission is pioneering the innovations that people need to live more sustainable lives. This new cup is one small way Canadians can take small, simple actions, one day at a time.”
Last year, a circular mug pilot program, the A&W Cup Crew, was launched in Vancouver. A&W Canada is also joining a pilot program with Return-It to explore ways to recycle the existing single-use coffee cups.
