A&W Canada, MS Society of Canada Join Forces for Beat MS Day

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VANCOUVER — On Aug. 25, $1 from every A&W Teen burger sold across the country will go to the Multiple Sclerosis Society of Canada.

Burgers to Beat MS day, a partnership between A&W Canada and the MS Society of Canada, raises money to help Canadians living with MS. Since 2009, A&W’s operators, staff and guests have raised more than $8 million to support world-class MS research, as well as programs and services that help Canadians with MS live better lives.

All 860 A&W restaurants across the Canada will host Burgers to Beat MS events — many featuring A&W Root Beer float stands, music, games and other fun-filled activities. Anyone can get involved and join the #BurgersToBeatMS conversation on Twitter, Instagram and Facebook. A&W has also created a special Snapchat filter that will be available to all Canadians on Aug. 25.

In addition to buying a Teen Burger, supporters can also donate through rounding up their bill at the register, purchasing $2 paper cutouts or giving through in-store donation mugs. A&W will also donate $1 to the MS Society for every share on Facebook (up to $20,000) of the Burgers to Beat MS online video being launched today on the company’s Facebook page.

“We need everyone’s support to make this year’s campaign the best yet and are asking Canadians to join us to help beat MS by buying a Teen Burger, making a donation and encouraging everyone you know to do the same,” says Paul Hollands, chairman and CEO of A&W Food Services of Canada Inc. “I am proud of how this important fundraising initiative is strongly supported by A&W employees and our generous guests so that those suffering from MS may have access to a cure in the near future.”

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