TORONTO — A&W Canada has partnered with the Toronto Blue Jays for the next three years. Through this partnership, A&W Canada will strengthen its affiliation with baseball by increasing its presence at the Rogers Centre and introducing an in-restaurant brand collaboration later this summer. Since 2006, the company has been a sponsor of the Blue Jays’ High-A Minor League affiliate, the Vancouver Canadians.
“At A&W, we’re big baseball fans,” says Amanda Wang, director of National Promotions and Loyalty. “As a Canadian company, we’re so excited to support Canada’s team as the ‘Official Burger of the Blue Jays.’”
“A&W is a natural choice for our burger partner,” says David O’Reilly, director, Partnerships, Toronto Blue Jays. “Our organizations are both focused on making a positive impact in our communities, and we are both well-loved by Canadians from coast-to-coast.”