VANCOUVER — A&W Canada announced its 10th-annual Burgers to Beat MS campaign raised more than $1.9 million — the largest amount in the campaigns history.
The event took place on August 16 at all A&W restaurants across Canada (more than 930 locations), with $2 from every Teen Burger sold going to the MS Society of Canada. Many restaurant locations extended the fundraising beyond the Teen Burger donations and hosted special activities and events, with many featuring root-beer-float stands, photo opportunities, live entertainment and fun fairs.
Money raised through Burgers to Beat MS helps the MS Society of Canada to fund world-class MS research, programs, services and advocacy efforts aimed at improveing the quality of life for Canadians affected by the disease. Canada has one of the highest rates of MS in the world — 11 Canadians are diagnosed with MS every day, with women being three times more likely than men to be diagnosed.
“The 10th year of Burgers to Beat MS is a special milestone supporting a cause that’s close to our hearts,” says Susan Senecal, president and CEO, A&W Food Services of Canada Inc. “Burgers to Beat MS is more than a fundraising campaign, it’s an opportunity to truly connect with the communities we serve. Our operators and restaurant staff go above and beyond each year to contribute in their own way and mobilize their local communities so that they can make a real impact, together.”
In 10 years, Burgers to Beat MS has raised nearly $13 million, making A&W the single largest annual corporate fundraiser for the MS Society. For the sixth consecutive year, a Grande Prairie, Alta. A&W location ranked as the top fundraising location across the country, raising more than $51,813.
“We are extremely proud of this partnership, and grateful to every member of the A&W family who has made such a difference over this past decade,” says Pamela Valentine, president and CEO, MS Society of Canada. “We want to thank every Canadian that bought a Teen Burger, rounded up their bill and donated to the campaign.”