VANCOUVER — The 14th annual Burgers to Beat MS Day returns to an in-person event at A&W restaurants across Canada after two years of contactless support and fundraising. On Aug. 18, A&W will donate $2 from every Teen Burger sold via dine-in, takeout, drive-thru and third-party delivery to MS Society of Canada in support of Canadians living with multiple sclerosis (MS).
This year, A&W Canada aims to raise $1.5 million. Over the last 13 years, the company has raised more than $17 million. Olympic gold medalist and Canadian women’s national soccer team captain Christine Sinclair has championed this initiative for the last six years in honour of her mother who lived with MS.
“The A&W Canada team is thrilled to kick-off fundraising for the 14th year of Burgers to Beat MS,” says Susan Senecal, president and CEO, A&W Food Services of Canada Inc. “Each year, this campaign brings communities together to raise funds and awareness of MS in Canada. Across the country – especially our franchisees and their teams– are eager to celebrate this important annual event and we can’t wait to see the results of this year’s efforts.”
“We are grateful for our 14-year partnership with A&W. Burgers to Beat MS is an incredibly valued event which has helped to raise awareness and provide support to people living with MS in communities all across Canada. The A&W family has helped to ensure the achievement of significant advancements in research that have led to improved treatment and care of Canadians living with MS,” says Pamela Valentine, president and CEO, MS Society of Canada.