VANCOUVER — A&W Food Services of Canada Inc. has joined forces with Canadian women’s national soccer team captain Christine Sinclair for its ninth-annual Burgers to Beat MS campaign.
The national campaign, which supports the Multiple Sclerosis Society of Canada, is the single-largest annual fundraiser for the MS Society of Canada. Starting this week, nearly 900 A&W restaurants across the country will begin hosting fundraising activities.
“I have become a part of this to educate the public and support finding a cure,” says Sinclair, who was recently appointed as an Officer of the Order of Canada. “I don’t want other people to go through what my family has gone through with the difficulties my mom faces every day.”
The campaign will culminate with Burgers to Beat MS day on Aug. 24. This year, A&W operators are doubling donations made from the sale of every Teen Burger from $1 to $2. Sinclair will travel to select A&W restaurants across Canada on Aug. 23 and 24, meeting the staff and guests and helping to raise money.
“Our goal this year is to raise $2 million, and we are thrilled to have Christine Sinclair, a proven champion, join us in supporting this important campaign,” says Paul Hollands, chairman and CEO, A&W Food Services of Canada Inc. “Burgers to Beat MS started with a small group of A&W operators wanting to make a difference. Every year it has grown, making a real difference in helping those affected by this debilitating disease.”
Customers can support Burgers to Beat MS by rounding up their bill at the register, purchasing $1, $2 and $5 paper cutouts, giving through in-store donation mugs and through other local restaurant fundraising initiatives. Online donations can also be made at burgerstobeatms.ca.