TORONTO — A&W Food Services of Canada Inc. is set to become the first national burger chain in Canada to offer the plant-based Beyond Burger. The chain will also become Los Angeles-based Beyond Meat’s largest restaurant partner to date when the offering hits menus across the country on July 9.
“We are a burger loving company with a lot of firsts, but this is the fastest new-product launch in our history,” explains Susan Senecal, president and CEO, A&W Canada. “When we tried the Beyond Meat Burger we were amazed with how great it tasted and knew we had to be the first national burger chain to bring it to Canadians.
A&W’s Beyond Meat Burger will feature classic toppings including lettuce, tomato, red onion, pickles, ketchup, mustard and mayo.
Beyond Meat’s 100-per-cent plant-based patty is made from protein-rich pulse crops, such as peas and mung beans.
“Our partnership with the iconic A&W brand is a tremendous step forward for Beyond Meat and, correspondingly, consumers seeking broader access to healthy and sustainable options for the center of the plate,” says Ethan Brown, founder and CEO of Beyond Meat.