MONTREAL — A&W Food Services of Canada Inc. will now serve bacon from Quebec, from pork that is raised without the use of antibiotics, at all Quebec-based A&W restaurants. The bacon, which will be naturally smoked and without any artificial preservatives, is available on many of A&Ws menu items, including the breakfast menu and the famous Teen Burger.
“At A&W, we want to offer Quebecers what they want and that starts with good ingredients. Now, when someone from Quebec enjoys bacon on one of our burgers from the Burger Family line-up or one of our breakfast options, they’ll have the satisfaction of knowing it’s bacon from Quebec,” says Susan Senecal, president and COO of A&W Food Services of Canada Inc. “Not only is it savoury and delicious, it’s bacon from pork raised without the use of antibiotics.”
This A&W initiative meets specific expectations Quebec consumers have with regards to taste and quality. According to research conducted by QRI International, an independent research firm, Quebecers prioritize taste when making their food choices. In fact, Quebecers rank taste higher (64 per cent) than the rest of Canada (48 per cent). Senecal says the introduction of Quebec bacon in Quebec A&W restaurants is part of a tailored approach for the distinct preferences of the provinces’ clients and carefully caters to their needs.