VANCOUVER — Last week’s Burgers to Beat MS fundraising event — held by A&W and the Multiple Sclerosis Society of Canada — was a grand success. The QSR donated $1 from every Teen Burger it sold across the country on August 25 and raised a record-breaking $1.75 million. The initiative has now gathered nearly $10 million over the course of its eight-year history to help Canada find a cure for the disease.
“Burgers to Beat MS began as a small idea from a group of A&W operators who wanted to make a difference,” says Paul Hollands, chairman and CEO, A&W Food Services of Canada Inc. “The campaign has been a remarkable success, year after year. To us, it’s about making a real difference, both in terms of research and therapies to find a cure and to help make life better for people who live with MS.”
This year, Canadians also showed their support online by using #BurgersToBeatMS on Facebook, Twitter and Instagram in order to raise further awareness of the cause.
“Our partnership with A&W, its employees, and its guests, have enabled the MS Society to make an impact in the lives of people affected by MS,” says Yves Savoie, president and CEO, MS Society of Canada. “These efforts make possible the crucial information people seek when they are diagnosed, the support and services in communities from coast to coast, and the research that is fueling life-changing treatments, and will ultimately lead to a cure. I could not be prouder of Burgers to Beat MS — a campaign that unites the country and raises important funds as we work to end Canada’s disease.”