VANCOUVER — A&W’s Masala Veggie Burger is rolling out nationwide due to overwhelming demand.
Initially launched as a promotion exclusive to Ontario, the Masala Veggie Burger achieved record-breaking sales, selling out in many restaurants within a week. In response, A&W expanded the availability of this menu item nationwide for a limited time.
“The task of creating an authentic South Asian inspired burger that surpasses expectations was challenging and fun,” says Karan Suri, director of Menu Development at A&W Canada. “The crispy patty, made with real vegetables, Nanak paneer and select spices is the hero. Paired with a spicy piri-piri sauce, fresh lettuce, tomato and crisp red onions, the burger is like no other in Canada, delivering a depth of flavour and spice that everyone will enjoy. I’m excited for Canadians coast to coast to get a taste of this bold and spicy burger that deliciously delivers on authentic taste.”
For this limited-time offer, A&W has partnered with Canadian brand Nanak Foods, Canada’s largest processor of traditional dairy-based South Asian foods, to produce the Masala Veggie patty.
“Our purpose at Nanak Foods is to bring together communities who share the same love for food,” says Gurpreet Arneja, president of Nanak Foods. “We are excited to partner up with A&W for the Masala Veggie Burger in helping to share the South Asian flavours to a wider Canadian market. As a South Asian Canadian business, we love to see brands like A&W be more innovative and expand their menu items with the growing taste of Canadians, giving guests access to flavours from across the world.”
