VANCOUVER — The organic community, with support from the B.C. Ministry of Agriculture, is unveiling a consumer education campaign this week to help consumers identify organic products and understand the value behind the organic label. The initiative is part of the provincial government’s three pillar approach to strengthen the awareness and reputation of B.C.’s organic foods locally, across Canada and around the world.
The Canada Organic Trade Association reports that two-thirds of British Columbians already choose organic products weekly, however, confusion remains about the standards and regulations that producers must meet to have the certified organic logo on their product.
Posters and postcards will be popping up in retailers and farmers’ markets across the province this week as part of the national Organic Week celebrations and more promotions will roll out through 2016.
“B.C. has a diverse and vibrant organic sector and this campaign invites consumers to discover and support local farms and foodmakers that are following organic practices,” said Jen Gamble, executive director of Operations for the Certified Organic Associations of British Columbia.
